The role
From research to repeat customers.
A major part of my work involves finding manufacturers whose products already use components Harman can supply. I research industries, analyze product catalogs and photographs, and identify specific applications for our products. This allows me to approach prospective customers with a clear understanding of their needs and opportunities to improve pricing, quality, or supply.
I also move opportunities through the sales process, from initial outreach and sample requests to gathering specifications, preparing quotes, following up, and developing ongoing customer relationships. Throughout that process, I communicate Harman's manufacturing capabilities and help customers understand how our products fit their applications.
What I do
Responsibilities and contributions
01
Market research and prospecting
Identify manufacturers, emerging applications, and industries with demand for Harman's products.
02
Targeted customer outreach
Develop personalized emails and follow-up campaigns that connect specific Harman components to a prospect's finished products.
03
Sales development
Coordinate samples, gather part specifications and purchasing requirements, and develop competitive quotes.
04
Relationship building
Engage purchasing teams, business owners, and other decision-makers while maintaining relationships with existing and returning customers.
05
Sales analysis and forecasting
Track revenue from newly acquired accounts, evaluate repeat purchasing, and assess the potential value of future opportunities.
06
Sales strategy
Develop approaches to pricing and one-time cost absorption that make switching suppliers more attractive while protecting profitability.
07
Technology and process improvement
Explore AI-assisted research and prospecting tools to improve how efficiently we identify and qualify potential customers.
What's next
Expanding supplier relationships and product offerings
I am beginning to explore growth opportunities on the supplier side of the business. This includes strengthening supplier relationships and identifying complementary product lines that could expand Harman's catalog and serve more of our customers' needs. My focus is on finding additions that fit Harman's existing customer base and create opportunities for long-term growth.
Consulting experience
A7FL
Sponsorship and brand strategy
Through a university consulting project, I am contributing to a sponsorship proposal for the American 7s Football League, focused on a potential partnership with Gamdom. The project involves understanding the league's audience, developing a compelling partnership story, and translating that strategy into campaign concepts. Our work includes social and video content ideas, fan activations, digital advertising, and in-game branding mockups.
This experience has strengthened my ability to connect audience insights with sponsor objectives and present creative recommendations within a cohesive business proposal.